25 Años Juntos
IKEA Spain celebrates 25 years with the community that made it all possible. This personalized, data-driven portal allows members of the IKEA Family to collect rewards, discover their IKEA milestones and marvel at the most exceptional IKEA Family members in the hall of fame, all in a fun, lighthearted and fully animated microworld.
Every single part of the experience was created, designed and developed at Studio Regale, going from initial conceptual sketches and flows to final rendered experience in little more than 8 weeks .
Selectable from a virtual world, each data point was visualized with a whimsical 3D infinitely looping sculpture.
Member engagement was exceptionally high, all visiting members staying on the experience to discover each of their data point and visiting the hall of fame.
Created for IKEA with MRM Spain
Digital Creative Direction
Digital Art Direction
Interactive Direction
UX & UI Design
Full Service Production by Studio Regale