A digital product reveal platform showcasing (in buttery smooth fashion) the new Body butters campaign touchpoints and key product information, all wrapped in a fresh, bold & dynamic new visual language, created as part of a larger brand rejuvenation in 2021.

In direct collaboration with The Body Shop, Studio Regale created this bespoke experience, enhancing the elements of the brand communication and developing custom animated designs in the process.

Visitors could explore all the aspects that make Body Butters so special through the fully seamless experience, from the sourcing and selection of the ingredients to the new planet-friendly packaging and recycling processes, each presented a custom interaction.

Respecting The Body Shop's values, this multi-market launch reaffirms body-positivity, promotes self-love, and celebrates every hairy nook and wobbly cranny on bodies of all shapes, colours and sizes.