Muscle Surprise; Youland; Dream Runner; S.Q.U.I.D.

While at Media.Monks, I had the honour of participate in a long last lasting collaboration with W+K Portland & Old Spice, starting with the creation & production of Muscle Surprise.

From that point on, we produced many more Old Spice projects — from a full on 9-level video game collection that pixelated real photos to a Twitch-controlled animatronic squid.

Each production pushed the boundaries of digital communications with cutting-edge (and eccentric) uses of digital experiences, social media and streaming platforms.

Created at Media.Monks
for Old Spice & W+K Portland

Digital Creative & Art Direction
Interactive Direction
UX / UI Design

Role:

Blurring the line between marketing and entertainment through interactive activations with a high level of user control.

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Legoland – Quest to Legoland